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What Really Matters In Social Media

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I just spent a week without access to the internet. I’ve tried this before, but even the data charges abroad can’t keep me from checking email and uploading photos to Facebook. This time, I didn’t have the option. I simply had no access to internet. After 24-hours of feeling antsy, I didn’t miss a thing.

Taking a Break

Given that our office is about to close for a week and we’re all taking time to focus on friends, family, and skiing, I thought I’d take a moment to read up on the impact of taking a social media break. Our friends over at Sysomos took a look at the impact of an internet-free week at Harrisburg University of Science and Technology. The result? Reported increases in quality of life and engagement in activity.

We are addicted to immediacy. Twitter breaks news before news channels break news, and it seems that getting the early scoop and being in the know has become ultimately important. Windows highlighted this constant need in the campaign for their new phone, which shows just how far we’ll go, and how much we’ll ignore, to get updated information.

Figure Out The Important Stuff

Matt Leonard wrote a post for Search Engine Journal about turning off for a while, and observed that, when he checked back in, not much had changed. The same people were saying the same things. As an agency, we spend a huge amount of time sorting through all the noise to find actual insights for our clients. There aren’t that many original pieces of information created every second; you need to know how to figure out what is actually important. Perhaps that’s a lesson worth remembering this holiday season.

So, on that note, a very happy holidays from Room 214. May your Blackberrys, iPhones, and Androids take a much-needed rest.


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